media facts
kazhahstan
01
Media market growth
The ad market grew 16% in 2024’s first three quarters, led by Food, Pharma, Beverages, Beauty & Health, and Services
Distribution of budgets by media, KZT billion
Industry media mix
Media inflation,2025F
02
Media consumption
Media consumption has significantly increased over the past five years, now averaging 5.6 hours per person per day
03
Key trends gaining momentum:
/01
Influencer marketing
The market exceeded 1 billion tenge in 2022. According to key players, growth in 2023 is projected at 30%
/02
Online cinemas
The market exceeded 1 billion tenge in 2022. According to key players, growth in 2023 is projected at 30%
/03
Big Data
On average, 30 to 50 advertising campaigns per month are launched using Big Data from mobile operators. The estimated budget for 2022 is approximately 500 million tenge
/04
Retail marketing
Kaspi/Technodom, with its new advertising offer, may rival Amazon. The 2022 budget exceeds 1 billion tenge
/05
Social Commerce
Social networks will become the new search engine and sales point for goods
